Our team began the process with creating Stuart to frame our end product. We created a persona map to document what Stuart is thinking, feeling, saying, and doing.
Stuart is a tech junkie with a development background. He's attending SXSW to ensure he's up to par with current technology. He talks fast and likes to learn a ton. He plans to see as much as possible at SXSW so he won't spend a lot of time at one exhibit.
I'm happy to report that I met quite a few Stuart-esque SXSW participants while presenting Temp°.